Portfolio
Creating impact and leading teams through every stage of the design process
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Qualitative Research
• One-on-one interviews
• Focus groups
• Co-design sessions -
Quantitative Research
• Usability benchmarking
• A/B testing
• Surveys & questionnaires
/ Product and Service Design
For new businesses and large enterprises, Brian creates clarity from ambiguous problem spaces and translates strategy into design solutions
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VisExcell: AI-Focused Breast Cancer Early Risk Detection SaaS
Brian created and launched a clinical app that captures patient history and detects elevated breast cancer risk. The app incorporates AI that evaluates mammogram images and adds results to the risk scores. Women at highest risk are eligible for advanced imaging, so finding them can save lives, and contribute to the success of the imaging center business.
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A Major Health Insurance Company: HCD Mentorship; Product & Service Design
Brian mentored a CX Design team around Human-Centered Design methodology and tools. He led several engagements, making personas, conducting journey mapping, hosting co-design and other ideation sessions, and proposing product and service design solutions.
/ B2B App Design
Brian designs AI and analytics-driven apps and services, collaborating with product and engineering to improve speed to insight for business users
Client confidentiality limits disclosure of his latest work but, upon request, Brian can discuss recent work without violating relevant agreements.
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Natural Language Processing (NLP) model building platform
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AI-powered Research Platform Incorporating LLM Chat (ChatGPT)
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Broker Dealer Sales / Management Platform
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Market Insights Analytics Platform
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Global Logistics Analytics Platform
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Medicare ROI Analytics Platform
/ Ecommerce Design
Brian transforms e-commerce experiences, leading teams through complex site re-orgs and delivering designs that drive impact
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Moleskine: Global E-Commerce Website
Moleskine needed to update their e-commerce platform to better merchandise products, support natural customer journeys, and drive conversion. Brian and his design team were tasked with an overhaul to information architecture, shopping experience and visual design. The team re-structured the product database and organization, planned new pathways through content from filtered search to robust new mega-menus, and added a quality filtered search feature. The result was making product discovery simpler, and optimizing product detail pages to drive conversion.
/ Consumer Engagement Experience Architecture
Brian creates clarity around complex brand ecosystems and architects digital solutions that help optimize customer engagement and CRM
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Humira: Branded and Unbranded Websites, CRM Program
Brian worked extensively as a UX strategist and UX designer on HUMIRA websites (branded and unbranded) and its first segmented, adaptive PRM/CRM stream. Experience modeling and architectures were brought to life collaborating with excellent agency creative teams.
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EarthLink: Ecosystem Strategy and Consumer Website
Particularly in large digital transformation projects, Brian joins with business strategists to identify how current brand ecosystems support customer success, and leads client teams through alignment sessions to understand and prioritize transformation opportunities.
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web + app concept
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web + app concept
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web
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web
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web
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web
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digital marketing
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app concept
/ Social App Design
From Fortune 100 brand engagements to startups, Brian leads teams to design social experiences with the power to connect and engage
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Coca-Cola Placelists: Social Music App with Spotify and Facebook
As UX designer on this groundbreaking project for Coca-Cola, Brian worked with a team of creatives, including a great visual designer, and architected the interaction design for Placelists: the first branded app to appear in the Spotify app store. This mobile + desktop app was a collaboration between Coca-Cola, Spotify and Facebook, each of which Brian worked with directly to negotiate how best to structure an experience that let teens and college-aged music fans crowd-source playlists for specific places that held specific meaning for them.
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Crash: Social Messaging App
Crash is a messaging app that proposes to solve context collapse by providing a unique way for friends to get updates from "flash networks" that suddenly appear when their friends are together. As product designer and product leader, Brian saw this product through multiple development teams on the path to the app store.
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Neighborhood social network
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Socially-driven goal achievement
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Social app
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Droid Combat: Augmented Reality Mobile Game
/ Design Team Development
As a business leader and design team leader, Brian prioritizes meaningful personal development that extends beyond boxes, arrows and pixels
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Leadership that grows talent, and grows teams
Being truly present for colleagues and team members is the starting point for building team cultures that elevate creativity and growth, and diminish toxic strains of mistrust, fear and doubt. Open and creative cultures where people see and respect each other solve problems better. They can better see and empathize with what's real in people's experiences—their struggles, their joys, their desires. From this place, real insights give birth to ideas that can break through blockages, quiet chaotic noise, and create flow. Great products start with a willing attitude, positive regard, and presence.