I help startups and client teams define, model and design compelling, elegant product experiences
I have honed this expertise over 20 years in startups and digital marketing agencies.
I model and design user experiences for mobile apps, e-commerce and marketing sites, CRM programs and enterprise/B2B apps. With empathy and deep listening, I collaborate to uncover customer insights, employing design thinking skills across the design lifecycle: user research, journey mapping, product and content strategy, information architecture, interaction design, prototyping, visual design, and just a pinch of front-end development.
I have overseen product development, and led client relationships and customer service for a startup SaaS app (identifying women with elevated breast cancer risk in radiology centers). I have also consulted on product development for a social messaging app. On larger marketing-driven "products," I has built strong client relationships to co-create strategic product roadmaps.
I facilitate successful design, content strategy, and product development teams. I take particular pride in supporting team members' individual growth, helping them to cultivate confidence and to expand their leadership qualities and potential. I support team members to evangelize design thinking within organizations, advocate for lean, cross-functional processes, and to create more focused products.