I define, design and launch connective product experiences, and lead teams to exceptional work

I have honed this expertise over 20 years working for startups and Fortune 100 clients

Product Design

I model and design user experiences for mobile apps, large e-commerce and marketing sites, CRM programs and enterprise/B2B apps. I apply Design Thinking and Lean UX techniques to: listen for customer insights, create personas, map journeys, devise product and content strategy, formulate information architecture and interaction design, prototype and test solutions, create visual design systems, and do just a bit of front-end development.

Product Management

I ran product development and led client relationships and customer service for a startup SaaS app (identifying women with elevated breast cancer risk in radiology centers). I have played an extended role in product development for a social messaging app. On large marketing and e-commerce "products," I have led clients through product planning workshops and co-created strategic product roadmaps.

Design LEADERSHIP

I facilitate successful design, content strategy, and product development teams. I take particular pride in supporting team members' individual growth, helping them to cultivate confidence and to expand their leadership qualities and potential. I support team members to evangelize design thinking within organizations, advocate for effective lean, cross-functional processes, and to create better product outcomes.

 

I design products and experiences that help build businesses and deliver health insight, inspiration, connection, and play

 
 

More Marketing, E-Commerce and Software Projects

  • Tylenol (marketing site + app concept)
  • Women's Rogaine (site + CRM app concept)
  • Listerine (marketing site)
  • Neutrogena (marketing "pre-commerce" site)
  • MegaRed (marketing site)
  • Capital One (UX vision workshop)
  • MAC Cosmetics (app design definition)
  • Weight Watchers (digital marketing)
  • Alcoa Home Exteriors ("pre-commerce" site)
  • Earthlink (conversion site & ecosystem strategy)
  • AOL Mobile (marketing and lead generation site)
  • INSPIRE (Flash-based clinical trial management app)
  • Eli Lilly (health education site + customer support)
  • Berlitz (marketing website)
  • Bulova ("pre-commerce" website)
  • Essex National Securities (broker dealer software)
  • and more...

More Startup Projects

  • Hey, Neighbor! (neighborhood social network)
  • iGoal (socially driven goal achievement app)
  • Sumday (BNY Mellon)
  • Model.me (photo-based social network)
  • Nutrimom (pregnancy and post-birth nutrition from Danone)
 

I have played an expanded role in these businesses as designer and product manager 

 
 
 

The foundation of a great product is presence

 

Being truly present for colleagues and team members is the starting point for building team cultures that elevate creativity and growth, and diminish toxic strains of mistrust, fear and doubt. Open and creative cultures where people see and respect each other solve problems better. They can better see and empathize with what's real in people's experiences—their struggles, their joys, their desires. From this place, real insights give birth to ideas that can break through blockages, quiet chaotic noise, and create flow. Great products start with a willing attitude, positive regard, and presence.