I define, design and launch connective product experiences, and lead teams to exceptional work
I have honed this expertise over 20 years working for startups and Fortune 100 clients
I model and design user experiences for mobile apps, large e-commerce and marketing sites, CRM programs and enterprise/B2B apps. I apply Design Thinking and Lean UX techniques to: listen for customer insights, create personas, map journeys, devise product and content strategy, formulate information architecture and interaction design, prototype and test solutions, create visual design systems, and do just a bit of front-end development.
I ran product development and led client relationships and customer service for a startup SaaS app (identifying women with elevated breast cancer risk in radiology centers). I have played an extended role in product development for a social messaging app. On large marketing and e-commerce "products," I have led clients through product planning workshops and co-created strategic product roadmaps.
I facilitate successful design, content strategy, and product development teams. I take particular pride in supporting team members' individual growth, helping them to cultivate confidence and to expand their leadership qualities and potential. I support team members to evangelize design thinking within organizations, advocate for effective lean, cross-functional processes, and to create better product outcomes.